Young, fun, and original, Xtra offers a totally unique online retail experience for the Middle East. Fashion-conscious, 20-something customers choose Xtra for its own aspirational yet accessible product selection, brands huge why choice of brands and authentically urban aesthetic. Born in 2018, Xtra has grown into a brand that champions digital innovation, has a fiercely independent spirit and inspires its fashion loving customer to experiment with their style. Its vast product mix includes exclusive in-house collections, sports & activewear and globally recognized brands.